William Rast Jeans Making the Mark
The founders of William Rast jeans are none other than Justin Timberlake and his life-long friend Trace Ayala, who grew up in Memphis, Tennessee. William is the name of Justin Timberlake’s grandfather, while Rast is the name of Trace Ayala’s. Their hope was that the William Rast line would create a new homegrown type of trend that was deserving of their grandfather’s names.
The brain child of the two friends, the William Rast jeans and clothing line, is innovative, a bit trendy and an inspiration to all who wear them. The childhood friends knew that they would only create William Rast jeans if they could do it the right way, making their grandfather’s names proud and setting a new trend. This is exactly what they have done with William Rast. The line has been inspired by the down hominess of Memphis, Tennessee where the two grew up, and also a hip fusion inspired by the limelight and chic, trendy style of Hollywood. Once the William Rast jean idea was conceived, it was time to get it started.
While the William Rast jeans and clothing line debuted in November 2005, the first fashion show was not until approximately a year later, in October of 2006. Justin Timberlake and Trace Ayala worked with the best designers in the business to prepare for the show, which worked out wonderfully. William Rast was a big success.
William Rast has it roots in the heart of Tennessee, with the added touch of Hollywood chic. This small-town feel is in each pair of William Rast jeans. The logo is embroidered on the back pockets in the shape of a slashed v so you will always know William Rast jeans when you see them.
The William Rast jeans for women have several color and style options. The jeans can be found in trouser, capri, boot cut, flare, skinny, straight and shorts. Each style is low rise and contours the body to accentuate the curves and the beauty of the woman’s body. The William Rast jeans for men are available in flare and straight leg jean styles. The jeans are low rise, fit to perfection on the man’s physique, and are tailored with the man’s body in mind.
The William Rast jeans and clothing line is hard to keep in stores. Many locations are selling out of the William Rast jeans as soon as the jeans arrive in the store. Is the obsession with William Rast jeans because of Justin Timberlake, or the provocative ads featuring Justin Timberlake and Erin Wasson, or it is the William Rast Jean itself? The comfort and style of the jeans make the wearer feel a little more laid back, while living in the crazy real world.
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